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1. #REAL ESTATE DIRECT MAIL POSTCARDS SOFTWARE#
2. #REAL ESTATE DIRECT MAIL POSTCARDS CODE#
3. #REAL ESTATE DIRECT MAIL POSTCARDS ZIP#

#REAL ESTATE DIRECT MAIL POSTCARDS ZIP#

Say you want to send out information on a property that is coming up for sale to at least one hundred people in the surrounding three zip codes. The details of direct mail can be confusing and time consuming. There are outsourced call center services you can hire to manage and track incoming calls for you as well. Other tracking options include a specific phone number or an email address that are then manually counted and tracked each time contact is made by a direct mail recipient. (Your mailing house can set this up for you and handle the tracking and reporting.) You can also track with a PURL, or personalized URL using the recipient’s name, to track exactly who visits your landing page. Most email marketing platforms, such as Constant Contact, Cactus Mail, and MailChimp) offer forms that can be placed on a landing page and will automatically add the person’s email address to your email database. This will allow you to track visits to the page through Google Analytics, and you can have a contact (or “lead”) capture form on the page to gather visitor contact information. You can track with a dedicated URL or landing page that is specific to each mailer. When generating your direct mail marketing, also invest in a way to track ROI and new leads to follow up. If you’re doing a letter and envelope format, look into having the print/mail company do the folding, stuffing, and postal prep for you. Typed or designed letter: These can be a little pricier than a postcard due to the costs of folding and envelope stuffing.Up that number to two hundred, and your price could drop to ten cents per piece depending on the printer you select. For example, if you only order fifty postcards to be printed and mailed, your per piece price might be twenty-five cents a piece. And like any direct mail format you choose to use, the more postcards you order, the lower the per-piece price. Not only are they cheaper to print, you’ll also save on mailing house costs (no folding and envelope inserting), as well as postage costs. Postcard: These are going to be the most cost-effective direct mail marketing pieces.(Or you can test a small number of letters that you personally write yourself.) Mailing houses can actually print your letter using a font that looks hand-written. Hand written letter: If you would like to go very old school, the “handwritten” letter can be a powerful direct mail marketing tool.When it comes to direct mail marketing options in real estate, there are three main options : Oversized envelopes have better response rate that regular-sized mail (although they cost more, so you’ll need to see if better response makes up for the added cost).67% of US adults feel that direct mail is more personal than email.The average ROI for direct mail is 15-17%.

Direct mail marketing out performs digital marketing response rates by more than 700%.While the specific stats as to which type of direct mail marketing pieces work best for real estate do not yet exist, we do know the following: If you can focus your message on potential needs of your prospects or problems you can solve, your direct mailer will do a better job of grabbing the client’s attention - and prompting them to call you.įor example, if you’re mailing to a list of families with strong buying power in a bad school district, your direct mail marketing should highlight houses that are available in a better school district. In addition to great lists, direct mail marketing has seen continued success due to better and more personalized content.

ListSource™ and Experian® are just two of many companies that offer real estate-focused mailing lists with the ability to target specific consumers by name.

#REAL ESTATE DIRECT MAIL POSTCARDS SOFTWARE#

While some services sell a list, other companies are now selling software you can use to generate your own lists based on your custom criteria. Lead generation sites can now track consumers through “behavior marketing” - and give you a list targeted by actions consumers have taken online.

#REAL ESTATE DIRECT MAIL POSTCARDS CODE#

The ability to profile customers on more than just a zip code contributed to this success. If you have been mailing to all names in particular zip codes or areas, you may find that targeting only those individuals that meet particular criteria (although typically a more expensive list per name), may generate better response (and actually be more cost-effective).ĭirect mail volumes have been decreasing 1.9% year-over-year since 2005, but direct mail marketing campaigns have continued to see success. Your prospect list needs to be as targeted as possible.

According to DMA.org, direct mail marketing remains an effective way to reach customers and up your ROI. Let’s cut right to it-does direct mail marketing work for real estate agents and brokers? Yes.